ARMANI LARS

Zumiez is a well-known nationwide retailer specializing in skate shop apparel and accessories. Over time, its commercial success has faded from the core essence of skate culture, making it feel more mainstream than authentic. For this redesign, my goal was to craft a logo that reconnects Zumiez to its roots, capturing the energetic and rebellious spirit of skate culture. The aim was to create a lasting visual identity that resonates with both longtime skaters and a new generation of enthusiasts, bridging the gap between the brand’s commercial presence and its cultural origins.