ARMANI LARS

The Washington Football Team, an NFL franchise, embarked on a significant rebranding journey in 2019. Aiming to move beyond its controversial past, the organization sought to redefine its identity by embracing a traditional, patriotic ethos that resonates with its fanbase and reflects its storied history. This campaign was designed to create a impactful brand identity, one that honors the team’s legacy while fostering a renewed sense of pride, unity, and connection with its community.