Drake x Tronic

Team
Tronic

Role
Product Designer
Digital Designer

Year
2023

As the Digital Designer for Tronic’s pitch to Republic Records, I developed a high-fidelity prototype for Drake’s exclusive fan club program, creating an immersive brand experience. My work included redesigning interactive user journeys to reflect Drake’s OVO ventures, as well as introducing a custom avatar system to replace traditional membership cards. Using Figma and Adobe Suite, I delivered a polished, scalable prototype that effectively demonstrated the app’s functionality while aligning with Drake’s premium brand identity, ultimately supporting Tronic’s pitch.